Digital Marketing Objectives

  • Posted on: 9 February 2017
  • By: Batt Industries

Common Website Objectives

Let's talk about the most important part of your business, your customers.

First, when you are developing an online presence, having Analytic Tools central to your digital marketing plan is critical to insight and success. Digital Analytic tools have been around for decades. Whether you use Google Analytic or something else, this is the only way you can leverage "Continual Improvement Process."

The early method of web design and web development was predictable. Visually, the digital marketing strategy looked like this funnel.

Early Digital Marketing Funnel

The combination of mobile devices and "mobile first indexing" by search engines has created a new model. Your customers, the most important part of your business, are at the center of the universe. They are empowered to purchase or engage at any point along their decision path.

5 Common Website Objectives - "In the Online World"

1. Branding Website - "Drive brand awareness, engagement and loyalty"
2. eCommerce Website - "Sell products and services"
3. Lead Generation Website - "Collect info for sales teams to connect with prospects"
4. Content Publisher Website - "Encourage engagement and website visitations"
5. Information or Support Website - "Help users find info at the right place at the right time"

Digital marketers job is to tap into this new dynamic, based on user experience. Anticipate where customers will appear and what messages they need to hear. Focus on analyzing the user/customer and implementing continual improvement process.

Effective and Affordable Development and Digital Marketing Services

Batt Industries has been involved in the evolution of the Internet process for almost a decade and half. Our true passion is knowing and empowering our client base with the best approaches to succeed. We would love to be a digital champion for your business. Contact Batt Industries today or signup for a no cost marketing consultation.